Best Practices for using Twitter

(adapted from Twitter Best Practice Basics)

Share photos and news.

Followers love to see what’s going on in your office, department, or organization. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest information, so give it to them!


Regularly monitor the comments about your department or organization.

Ask questions.

Not only does this show your followers that you are listening, it allows you to glean valuable insights from them.

Be engaged.

Respond to compliments and feedback in real time whenever possible.


Tweet updates about specific events or meetings.

Demonstrate wider leadership and know-how.

Reference articles and links about the bigger picture as it relates to your Carleton department or organization when relevant.

Champion your stakeholders.

Retweet and reply publicly to great tweets posted by your followers.

Establish the right voice.

Twitter users tend to prefer a direct, genuine, and of course, a likable tone, but think about your voice as you Tweet. How do you want your office, department, or organization (or yourself, in many cases) to appear to the Twitter community?