What Influences Voters More: A Candidates Policies or Personality?

Alex Boehm, Bethany Lazo, David Bellovin, Jaxon Alston, Sam Six

Do voters prefer a nice candidate with policies they may dislike or an obnoxious candidate with whom they agree? Would it be more persuasive to focus a negative ad about an opponent on candidate traits or candidate policies?

Political Advertising
- Political Ads, Political Knowledge and First-Time Voters
- Timing is Everything
- What Influences Voters More: A Candidates Policies or Personality?
- Political Ads: Fear Motivation? Anger Motivation? What Stimulates and What Depresses the Vote?
- Are Political Ads that Advocate one Candidate More Persuasive than Ads that Contrast the Candidate and the Candidate’s Opponent?

Political Advertising pages maintained by Barbara Allen

This page was last updated on 28 May 2021

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