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Political Advertising

Political Ads: Fear Motivation? Anger Motivation? What Stimulates and What Depresses the Vote?

Rahul Kirkhope, Erica Blackett, Evangel Anyiwe, Nathan Yax, Tristan Belzer

How do voters respond to negative, emotionally charged political ads? Does it matter if they think the claims in political ads are wrong or unfair?

Political Advertising
- Political Ads, Political Knowledge and First-Time Voters
- Timing is Everything
- What Influences Voters More: A Candidates Policies or Personality?
- Political Ads: Fear Motivation? Anger Motivation? What Stimulates and What Depresses the Vote?
- Are Political Ads that Advocate one Candidate More Persuasive than Ads that Contrast the Candidate and the Candidate’s Opponent?

Political Advertising pages maintained by Barbara Allen

This page was last updated on 28 May 2021

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