Photo of Helen Clarke

Helen Clarke

Associate Vice President for Communications, Division of Communications

Introduction

As associate vice president for communications, Helen Clarke (she/her) serves as the chief communications officer of the college and leads the division that is responsible for telling Carleton’s story through social and traditional media, photography and video, print and digital marketing, editorial publications, internal communications, and at carleton.edu. In this role, Helen is a member of the President’s Cabinet alongside Carleton’s vice presidents and the president of the faculty.

Helen joined Carleton in 2018 as director of public relations and media and has served in a variety of leadership roles since that time, including as director of digital strategy and public affairs, assistant director of communications, and interim director of communications. She serves on a number of committees, including the Commencement and Honorary Degrees Committee, Committee on Convocation and Common Conversation, Center for Community and Civic Engagement Advisory Committee, Campus Design Advisory Committee, Indigenous Advisory Committee, and Campus Recreation Advisory Committee. She also was a member of the search committee that selected Carleton’s vice president for development and alumni relations in 2024, and was a member of the working group that developed the strategies for goal 5 of the college’s Community Plan for Inclusion, Diversity and Equity in 2021. She also was a member of Carleton’s COVID-19 Core Team for its duration from 2020-23.

Professional History

Helen came to Carleton in 2018 from the University of St. Thomas School of Law, where she served as director of marketing and communications from 2013-18. Her work at St. Thomas contributed to an increase in both the number and quality of law school applicants. She led an institutional rebranding initiative that streamlined creative work and turned community members into brand ambassadors, ran digital advertising campaigns that blew industry benchmarks out of the water, directed and executed website reorganizations with a student-first focus, and grew institutional social media presences by focusing on community.

Prior to her time at St. Thomas, Helen led marketing efforts at Inver Hills Community College from 2010-13, and managed public relations for Lakeshore Technical College from 2009-10. Helen started her career as a journalist with the Herald Times Reporter, a daily newspaper in Manitowoc, Wisconsin. There, she covered education, the city of Manitowoc, and the cops and courts beat. Helen is the winner of four awards from the Wisconsin Newspaper Association—for reporting on education and government, feature writing, and for her pursuit of public information through the Freedom of Information Act.

Education

Helen holds a bachelor’s degree in journalism from the University of Wisconsin-River Falls, where she was editor of the student newspaper and was named the School of Journalism’s Outstanding Graduating Senior. She has also completed coursework in the University of St. Thomas Master of Arts in Public Policy and Leadership program.


At Carleton since 2018.