There are four associated symbols that can be used in conjunction with the Carleton wordmark for marketing materials. These symbols are derived from elements of the seal but have been simplified and modernized to provide greater flexibility and to offer graphic variety when creating Carleton communications and materials. All the symbols can be used in a broad range of applications, from print to apparel to web and digital applications.
Download the Associated Symbols
Simplified Carleton Symbol
This version can be used as a stand-alone icon and should never appear as a lock-up with the Carleton wordmark.
Full Carleton C-ray Symbol
This version should only be used as a stand-alone icon and never as a lock-up with the wordmark. This icon can also be used effectively as a subtle watermark or varnish effect. Avoid reproducing this icon at small sizes.
Open C-Ray Symbol
The Open C-Ray symbol should only be used as a graphic lock-up with the Carleton wordmark. This symbol can be reproduced at a variety of sizes and is also recommended for use on web and social media applications because it reproduces well at small sizes.
Contained C-Ray Symbol
The Contained C-Ray symbol should also only be used as a graphic lock-up with the Carleton wordmark. This symbol can also be reproduced at a variety of sizes on most applications.
Symbol Colors
Similar to the wordmark, the symbols should only be reproduced in four prescribed colors; Blue, Maize, Black or White. If the symbol is being used on a white or light background color or image, the symbol should be Blue or Black. If it is being used on a Blue background it should be White or Maize. If it is being used on a dark background color or image, the symbol should be reversed to White.
Incorrect Symbol and Lockup usage
Do not alter, deconstruct or reassign the colors within the lock-ups in any way. Do not rotate or use the lock- ups in unapproved colors. Do not combine the Full or Simplified Carleton Symbol with the Carleton wordmark as a lock-up since both symbols already have the words Carleton College contained within the symbol.
Never use the symbols in unapproved colors. Do not use approved symbol colors on background colors that do not provide enough contrast—for example, do not use a Maize-colored symbol on a white background. Never use the symbols on images that are too busy or over important image details or on images that do not provide ample contrast.