Jay Beck publishes chapter in The Oxford Handbook of Music and Advertising

8 April 2021

Jay Beck, Associate Professor of Cinema and Media Studies, published a chapter titled “‘Search and destroy’: Punk in advertising and selling a subculture” in The Oxford Handbook of Music and Advertising. The chapter examines the resultant effects and contradictions surrounding the use of punk music in television advertisements from the 1990s to the 2010s. From Iggy Pop se­ducing Royal Caribbean customers to The Clash hawking Jaguars, punk has proven to be a lucrative way for advertisers to connect to a demographic group who define themselves as anti-consumerist.