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If possible, your letter should include a personal reference
to someone known by the employer you are writing to. For example:
"George Franklin suggested I contact you about the job
opening in Sales and Marketing."
Before writing a sentence like this, though, you need to make
sure from George Franklin that your employer knows who he is.
Otherwise what is intended to be a referral might work against
you. If you are unsure, you might write, "Another employee
of Microsoft, George Franklin in Programming, suggested I contact
you about the job opening in Sales and Marketing."
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